Andrey Shcherbinin is a senior real-time 3D visualization artist working across Unreal Engine, Houdini, Cinema 4D, XR/VR, cinematic rendering, product visualization, immersive media, and AI-assisted creative workflows. He brings a rare combination of automotive XR visualization, real-time Unreal Engine production, cinematic product rendering, and live-event storytelling.
His work helps design, brand, broadcast, live-event, automotive, enterprise, and immersive teams turn complex ideas into clear visual experiences. He combines strong visual direction with hands-on technical execution across real-time environments, lighting, shaders, materials, Niagara VFX, motion graphics, optimization, and production-ready pipelines.
Most recently, Andrey worked with Volvo Group on automotive XR/VR visualization, helping designers and engineers evaluate vehicle concepts in immersive real-time environments before physical builds. His broader production background includes real-time environments, virtual production assets, large-scale event visuals, broadcast graphics, biomedical visualization, cinematic rendering, and interactive presentation systems.
Selected collaborations and productions include Volvo Group, GM / Cadillac Innerspace, Deloitte, Las Vegas Sphere-related event work, Morgan Wallen, Katy Perry, Leon Bridges, Riot Games Worlds, The Weather Channel, Comedy Central, Live Nation, Hilton, Disney, and LG.
Andrey is currently focused on senior-level roles in real-time visualization, Unreal Engine, Houdini, XR/VR, virtual production, product visualization, immersive media, procedural technical art, and creative technology.
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